Privacy Policy

Last updated:

1. Who We Are

Michigan Roof Programs (“we,” “us,” or “our”) is a privately operated lead generation and contractor coordination service. We are not a government agency. This Privacy Policy explains how we collect, use, and share information when you use our website and submit your information for an eligibility review.

2. Information We Collect

We collect information you provide directly when submitting the eligibility form, including:

  • First and last name
  • Phone number
  • Email address (optional)
  • ZIP code
  • Responses to eligibility questions (home ownership, roof condition, insurance status)
  • Preferred contact time

We also automatically collect certain technical information when you visit our site, including your IP address, browser type, referring URL, and pages viewed, via standard web analytics tools.

If you have Meta (Facebook) cookies set in your browser, we may receive browser-generated identifiers (such as _fbp and _fbc) used for advertising measurement.

3. How We Use Your Information

We use the information you submit to:

  • Contact you about your eligibility for roof repair and replacement assistance
  • Schedule a free roof inspection if you choose to proceed
  • Connect you with licensed roofing contractors in your area
  • Communicate with you about your request and the inspection process
  • Measure and improve our marketing efforts (analytics and advertising)

4. Sharing Your Information

We share your contact information with licensed roofing contractors in your area for the purpose of scheduling and conducting your free roof inspection. We do not sell your personal information to unrelated third-party marketers.

We may share information with:

  • Roofing contractors for inspection and service scheduling
  • Our CRM and marketing platform (GoHighLevel) to manage your inquiry
  • Meta Platforms, Inc. for advertising measurement and optimization via Pixel and Conversions API
  • Analytics providers (e.g., aggregate traffic data)
  • Legal or regulatory authorities if required by law

5. Meta Pixel and Advertising

Our website may use the Meta Pixel and Meta Conversions API to measure the effectiveness of our advertising on Facebook and Instagram. This means that certain information about your visit and any form submissions may be shared with Meta Platforms, Inc. in a hashed format for matching and measurement purposes. This data sharing is governed by Meta’s Privacy Policy. You can opt out of Meta’s use of your data for advertising purposes in your Facebook Ad Preferences.

6. Data Retention

We retain your contact information for as long as necessary to fulfill the purpose for which it was collected, or as required by law. If you’d like us to delete your information, contact us at the address below.

7. Your Rights

Depending on your state of residence, you may have the right to access, correct, or delete personal information we hold about you. To make a request, contact us using the information below. Michigan residents may also have rights under applicable state privacy laws.

8. Cookies

Our site uses cookies for analytics and advertising purposes. By using our site, you consent to the use of cookies as described in this policy. You can disable cookies in your browser settings, though doing so may affect site functionality.

9. Children

Our site is not directed to children under 13. We do not knowingly collect personal information from children. If you believe a child has submitted information to us, please contact us.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The date at the top of this page reflects the most recent update. Continued use of our site after changes constitutes acceptance of the revised policy.

11. Contact Us

If you have questions about this Privacy Policy or how we handle your information, contact us at:

Michigan Roof Programs
Phone: (833) 867-ROOF
Email: privacy@michiganroofprograms.com